{"id":7551,"date":"2017-07-25T20:42:12","date_gmt":"2017-07-26T00:42:12","guid":{"rendered":"https:\/\/www.garmento.net\/?p=7551"},"modified":"2017-07-26T11:31:37","modified_gmt":"2017-07-26T15:31:37","slug":"hm-taps-erdem-2017-designer-collaboration","status":"publish","type":"post","link":"http:\/\/www.garmento.net\/de\/hm-taps-erdem-2017-designer-collaboration\/","title":{"rendered":"H&M taps Erdem for 2017 designer collaboration"},"content":{"rendered":"

H&M taps Erdem for 2017 designer collaboration<\/h1>\n
July 24, 2017\u00a0<\/span>By Sheryl Blasnik<\/span><\/div>\n

\"H&m<\/a><\/p>\n

Mega-Swedish Retailer\u00a0\u00a0has announced it\u2019s next big name designer collaboration. The retailer has tapped British designer Erdem Moralioglu from the eponymous label\u00a0ERDEM<\/strong>. The brand, which launched in 2005, is best known for it\u2019s rich textures and abstract pattern play. Erdem was named Womenswear Designer of the Year at the British Fashion Awards in 2014. His label is sold in upscale retailers including Barneys New York and Bergdorf Goodman. His dresses have been spotted on the red carpet worn by celebrities such as Emma Stone, Ruth Negga, Keira Knightley, Nicole Kidman and Kate Middleton. Now you too can have your red carpet moment when Erdem hits H&M stores in the U.S. this year.<\/span><\/p>\n

Here are 3 important things you need to know about the H&M and ERDEM collaboration so you do not miss out on getting this collaboration in your own closet.<\/span><\/p>\n

1. The line launches November 2017<\/strong><\/span><\/p>\n

People around the world will get to view the official line when it\u2019s unveiled at\u00a0\u00a0and in select H&M stores on November 2, 2017. The line features a collection for women and a first-time men\u2019s collection, and both collections will feature the unique style that ERDEM has become so well known for.<\/span><\/p>\n

2. Baz Luhrmann is contributing<\/strong><\/span><\/p>\n

Baz Luhrmann is a highly sought after filmmaker, and he\u2019s going to be showcasing the collection in his own unique style. He even created a teaser video to show H&M customers what they can look forward to in the ERDEMxHM collaboration. Check out the video below!<\/span><\/p>\n

3. H&M is calling the line a collection of \u201cpieces you will want to wear forever<\/em>\u201d<\/strong><\/span><\/p>\n

According to H&M Creative Advisor Ann-Sofie Johansson, she was captured by ERDEM\u2019s style from the beginning. She goes on to say that he has created a \u201cworld of beauty, delicacy, and rich details<\/em>.\u201d Ann-Sofie says that the unique apparel and full line of accessories in the new ERDEMxHM line are pieces that people are going to want to wear forever.<\/span><\/p>\n

\u201cI am so happy to collaborate with H&M, and to explore my work on a whole new scale, including a menswear collection which I have never done before<\/em>,\u201d said head designer Moralioglu.<\/span><\/p>\n

Be sure to follow along on social media with the hashtag\u00a0#ERDEMxHM<\/strong>\u00a0for any updates or releases. A fashion runway show is scheduled for October and might be live streamed so follow along.<\/span><\/p>\n