{"id":9510,"date":"2018-07-12T01:06:14","date_gmt":"2018-07-12T05:06:14","guid":{"rendered":"http:\/\/www.garmento.net\/?p=9510"},"modified":"2018-07-12T01:06:14","modified_gmt":"2018-07-12T05:06:14","slug":"covering-beyonce-and-the-surprise-album-drop","status":"publish","type":"post","link":"http:\/\/www.garmento.net\/es\/covering-beyonce-and-the-surprise-album-drop\/","title":{"rendered":"Covering Beyonc\u00e9 and the Surprise Album Drop"},"content":{"rendered":"<header class=\"css-m89dac e345g291\">\n<h1 class=\"css-18irvwu ejekc6u0\"><span class=\"balancedHeadline\">Covering Beyonc\u00e9 and the Surprise Album Drop<\/span><\/h1>\n<figure class=\"ResponsiveMedia-media--32g1o ResponsiveMedia-sizeMedium--3hVlk ResponsiveMedia-layoutHorizontal--1e727 css-16js15p toneFeature\" role=\"group\" aria-label=\"media\">\n<div class=\"ResponsiveMedia-container--G2JS6\"><span class=\"css-1dv1kvn\">Image<\/span><img decoding=\"async\" class=\"css-11cwn6f\" src=\"https:\/\/static01.nyt.com\/images\/2018\/07\/02\/reader-center\/02INSIDER-print\/merlin_139329825_7c609721-97c4-47f7-aee3-392c83c16180-articleLarge.jpg?quality=75&amp;auto=webp&amp;disable=upscale\" sizes=\"((min-width: 600px) and (max-width: 1004px)) 84vw, (min-width: 1005px) 60vw, 100vw\" srcset=\"https:\/\/static01.nyt.com\/images\/2018\/07\/02\/reader-center\/02INSIDER-print\/merlin_139329825_7c609721-97c4-47f7-aee3-392c83c16180-articleLarge.jpg?quality=90&amp;auto=webp 600w,https:\/\/static01.nyt.com\/images\/2018\/07\/02\/reader-center\/02INSIDER-print\/merlin_139329825_7c609721-97c4-47f7-aee3-392c83c16180-jumbo.jpg?quality=90&amp;auto=webp 1024w,https:\/\/static01.nyt.com\/images\/2018\/07\/02\/reader-center\/02INSIDER-print\/merlin_139329825_7c609721-97c4-47f7-aee3-392c83c16180-superJumbo.jpg?quality=90&amp;auto=webp 2048w\" alt=\"\" \/><\/div><figcaption class=\"css-pplcdj ResponsiveMedia-caption--1dUVu toneFeature\"><span class=\"ResponsiveMedia-captionText--2WFdF css-fyuj2v emkp2hg0\">Beyonc\u00e9 performs on stage in Glasgow, Scotland, during the \u201cOn the Run II\u201d Tour.<\/span><span class=\"ResponsiveMedia-credit--3F-q_ css-ymj87 emkp2hg1\"><span class=\"css-1dv1kvn\">Credit<\/span>Kevin Mazur\/Getty Images Europe<\/span><\/figcaption><\/figure>\n<div class=\"css-30n6iy e345g290\">\n<div class=\"css-acwcvw\">\n<div class=\"css-pqwbx7 e1hs04dy0\">\n<div class=\"css-1baulvz\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"css-18sbwfn StoryBodyCompanionColumn\">\n<div class=\"css-1h6whtw\">\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\"><em class=\"css-2fg4z9 ehxkw330\">The New York Times.<\/em><\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">Not much gets between Jenna Wortham and a new Beyonc\u00e9 release. When \u201cFormation\u201d dropped, she canceled a date.<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">And when Beyonc\u00e9 and Jay-Z released their joint album, \u201cEverything Is Love,\u201d late on a recent Saturday afternoon, Ms. Wortham, a staff writer for The Times Magazine and a co-host of the Times podcast \u201cStill Processing,\u201d was with friends at Jacob Riis beach in New York, where her cell service was unreliable. The moment she had service, messages poured in, the Twittersphere exploded and she knew something big was happening.<\/span><\/p>\n<\/div>\n<aside class=\"css-14jsv4e\"><\/aside>\n<\/div>\n<div class=\"css-1xzfkia\">\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"0\">\n<div id=\"twitter-widget-0\" class=\"EmbeddedTweet EmbeddedTweet--edge js-clickToOpenTarget tweet-InformationCircle-widgetParent\" lang=\"en\" data-click-to-open-target=\"https:\/\/twitter.com\/jennydeluxe\/status\/1008107208972951554\" data-iframe-title=\"Twitter Tweet\" data-dt-full=\"%{hours12}:%{minutes} %{amPm} - %{day} %{month} %{year}\" data-dt-explicit-timestamp=\"6:01 PM - Jun 16, 2018\" data-dt-months=\"Jan|Feb|Mar|Apr|May|Jun|Jul|Aug|Sep|Oct|Nov|Dec\" data-dt-am=\"AM\" data-dt-pm=\"PM\" data-dt-now=\"now\" data-dt-s=\"s\" data-dt-m=\"m\" data-dt-h=\"h\" data-dt-second=\"second\" data-dt-seconds=\"seconds\" data-dt-minute=\"minute\" data-dt-minutes=\"minutes\" data-dt-hour=\"hour\" data-dt-hours=\"hours\" data-dt-abbr=\"%{number}%{symbol}\" data-dt-short=\"%{day} %{month}\" data-dt-long=\"%{day} %{month} %{year}\" data-scribe=\"page:tweet\" data-twitter-event-id=\"1\">\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\" cite=\"https:\/\/twitter.com\/jennydeluxe\/status\/1008107208972951554\" data-tweet-id=\"1008107208972951554\" data-scribe=\"section:subject\">\n<div class=\"Tweet-header\">\n<p><span style=\"font-size: 14pt;\"><a class=\"TweetAuthor-avatar Identity-avatar u-linkBlend\" href=\"https:\/\/twitter.com\/jennydeluxe\" data-scribe=\"element:user_link\" aria-label=\"Jenna Wortham (screen name: jennydeluxe)\"><img decoding=\"async\" class=\"Avatar Avatar--edge\" src=\"https:\/\/pbs.twimg.com\/profile_images\/989175421798436864\/Xo94vd17_bigger.jpg\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/989175421798436864\/Xo94vd17_bigger.jpg\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/989175421798436864\/Xo94vd17_normal.jpg\" \/><\/a><\/span><\/p>\n<div class=\"TweetAuthor js-inViewportScribingTarget\" data-scribe=\"component:author\">\n<div class=\"TweetAuthor-nameScreenNameContainer\"><span class=\"TweetAuthor-decoratedName\" style=\"font-size: 14pt;\"><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"Jenna Wortham\" data-scribe=\"element:name\">Jenna Wortham<\/span><\/span><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<div class=\"tweet-InformationCircle--bottom tweet-InformationCircle\" data-scribe=\"element:notice\"><span style=\"font-size: 14pt;\">At this point, she\u2019s used to turning her week upside down for Beyonc\u00e9 news. After the singer\u2019s much-celebrated (and much-streamed) first set at this year\u2019s Coachella music festival, Ms. Wortham and her \u201cStill Processing\u201d co-host, Wesley Morris, scrapped the week\u2019s episode and instead ad-libbed on the performance.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"css-18sbwfn StoryBodyCompanionColumn\"><\/div>\n<div id=\"story-ad-1-wrapper\" class=\"ResponsiveAd-storyBodyAd--35v2w\">\n<div id=\"story-ad-1-slug\" class=\"ResponsiveAd-adSlug--3H3QM\"><\/div>\n<div class=\"ad story-ad-1-wrapper\">\n<div id=\"story-ad-1\"><span style=\"font-size: 14pt;\">\u201cThere\u2019s a little bit of a thrill,\u201d she said. \u201cThere\u2019s very much a way in which my entire world stops when Beyonc\u00e9 releases <\/span>something,<span style=\"font-size: 14pt;\"> because it often means that I will end up writing or talking or having to think about it in some capacity \u2014 which is not the worst job in the whole world.\u201d<\/span><\/div>\n<\/div>\n<\/div>\n<div class=\"css-18sbwfn StoryBodyCompanionColumn\">\n<div class=\"css-1h6whtw\">\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">Beyonc\u00e9\u2019s last three albums, \u201cEverything Is Love\u201d (with Jay-Z, 2018), \u201cLemonade\u201d (2016) and \u201cBeyonc\u00e9\u201d (2013), emerged seemingly out of nowhere, without much warning for even those most tuned in to all aspects of the music industry.<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">The self-titled album ushered in an era of surprise drops \u2014 though few as elaborate as those of Beyonc\u00e9 and Jay-Z \u2014 including albums and mixtapes like J. Cole\u2019s \u201cKOD,\u201d U2\u2019s \u201cSongs of Innocence\u201d and Drake\u2019s \u201cIf You\u2019re Reading This It\u2019s Too Late.\u201d<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">But even when the album drops aren\u2019t entirely a surprise, the content often is, and the rollouts much less traditional.<\/span><\/p>\n<\/div>\n<aside class=\"css-14jsv4e\"><\/aside>\n<\/div>\n<div id=\"story-ad-2-wrapper\" class=\"ResponsiveAd-storyBodyAd--35v2w\">\n<div id=\"story-ad-2-slug\" class=\"ResponsiveAd-adSlug--3H3QM\"><\/div>\n<div class=\"ad story-ad-2-wrapper\">\n<div id=\"story-ad-2\"><\/div>\n<\/div>\n<\/div>\n<div class=\"css-18sbwfn StoryBodyCompanionColumn\">\n<div class=\"css-1h6whtw\">\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">Traditionally, reporters and critics receive completed albums for advanced listening months ahead of time, in order to meet long print deadlines. But top-tier artists today increasingly avoid middlemen \u2014 and leaks \u2014 in the production, promotion and even delivery of their albums. (Kanye West, for example, seemed to finish \u201cYe\u201d just hours before his Wyoming listening party and release in June.)<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">\u201c<\/span>Before,<span style=\"font-size: 14pt;\"> you used to have to finish an album, give it to the label, have them send it to a CD plant, and it would take weeks or months to package an album,\u201d said Joe Coscarelli, a pop music reporter for The Times. \u201cNow there\u2019s this system where the most powerful artists can basically deliver their finished work directly to streaming services hours before it\u2019s online.\u201d<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">The secrecy prevents leaks and keeps fans on their toes, but it can also make reporting on the albums tricky.<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">Unlike a music critic or a writer who analyzes culture, Mr. Coscarelli does not take a personal stance on Ms. Knowles\u2019s albums. He reports on them as breaking news, pulling together the details of the drop and the most newsworthy lyrics.<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">He\u2019s learned to look for signs of an impending drop \u2014 a big event with opportunity for a dramatic release (like Beyonc\u00e9\u2019s 2016 Super Bowl performance; the song \u201cFormation\u201d dropped the day before), appropriate timing (\u201cEverything Is Love\u201d dropped just before the North America leg of the On the Run II concert tour), or tips from his sources. Ms. Wortham had been waiting for the third part of a trilogy.<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">Mr. Coscarelli keeps notifications turned on for relevant Twitter and Instagram accounts, including those affiliated with Beyonc\u00e9, Jay-Z <\/span>and<span style=\"font-size: 14pt;\"> Tidal, as well as fan accounts (like the @Bey_Legion Twitter page, which posted a sign from the concert in London announcing the album\u2019s release).<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">Still, Ms. Knowles doesn\u2019t follow the typical industry rules.<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">\u201cAt this point, new music comes out at midnight on Thursday,\u201d Mr. Coscarelli said. And so, the week \u201cEverything Is Love\u201d dropped, after hearing vague musings that something might come out, he was ready and waiting until midnight on Thursday, and then until midnight on Friday, and then much of Saturday, at which point he thought it was a false alarm.<\/span><\/p>\n<\/div>\n<aside class=\"css-14jsv4e\"><\/aside>\n<\/div>\n<div id=\"story-ad-3-wrapper\" class=\"ResponsiveAd-storyBodyAd--35v2w\">\n<div id=\"story-ad-3-slug\" class=\"ResponsiveAd-adSlug--3H3QM\"><\/div>\n<div class=\"ad story-ad-3-wrapper\">\n<div id=\"story-ad-3\"><\/div>\n<\/div>\n<\/div>\n<div class=\"css-18sbwfn StoryBodyCompanionColumn\">\n<div class=\"css-1h6whtw\">\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">Just then, Beyonc\u00e9 posted a promotional\u00a0<a class=\"css-1g7m0tk\" title=\"\" href=\"https:\/\/www.instagram.com\/p\/BkGcRUGFoAl\/?hl=en&amp;taken-by=beyonce\" target=\"_blank\" rel=\"noopener noreferrer\">video<\/a>\u00a0for the album on Instagram, and the frenzy to confirm, process and write about the album began.<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">\u201cWe got a news item online as soon as possible, and I\u2019m sort of listening in the background as I\u2019m doing the first pass at the story,\u201d Mr. Coscarelli said. \u201cWhen the piece goes to the editors, I\u2019m listening more closely and pulling out details like the guest features and what <\/span>seem<span style=\"font-size: 14pt;\"> like the most important lyrics \u2014 Beyonc\u00e9 talking about Spotify, Jay-Z addressing the N.F.L. \u2014 all those little moments that you knew would be talkers.\u201d<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">The surprise drops certainly make it a scramble for those covering her, but they fit in with the Beyonc\u00e9 brand (even her last pregnancy was ultra-private, and it took\u00a0<a class=\"css-1g7m0tk\" title=\"\" href=\"https:\/\/www.nytimes.com\/2017\/07\/14\/insider\/beyonce-twins-announcement.html\" target=\"_blank\" rel=\"noopener noreferrer\">weeks<\/a>\u00a0for The Times to confirm the birth of her twins).<\/span><\/p>\n<p class=\"css-1i0edl6 e2kc3sl0\"><span style=\"font-size: 14pt;\">\u201cBeing caught off guard is part of the enjoyment, part of the fun and almost like going to an amusement park,\u201d Ms. Wortham said. \u201cPeople who are fans of her are getting what they might consider <\/span>to be<span style=\"font-size: 14pt;\"> like a surprise <\/span>present,<span style=\"font-size: 14pt;\"> or a surprise party.\u201d<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"bottom-of-article\">\n<div class=\"css-1hc8e7p\">Courtesy of the NY Times<\/div>\n<\/div>\n<div id=\"bottom-wrapper\" class=\"ResponsiveAd-bottomAd--1hHJW ResponsiveAd-storyBodyAd--35v2w\">\n<div id=\"bottom-slug\" class=\"ResponsiveAd-adSlug--3H3QM\"><\/div>\n<div class=\"ad bottom-wrapper\">\n<div id=\"bottom\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Covering Beyonc\u00e9 and the Surprise Album Drop ImageBeyonc\u00e9 performs on stage in Glasgow, Scotland, during the \u201cOn the Run II\u201d Tour.CreditKevin Mazur\/Getty Images Europe The New York Times. Not much gets between Jenna Wortham and a new Beyonc\u00e9 release. When \u201cFormation\u201d dropped, she canceled a date. And when Beyonc\u00e9 and Jay-Z released their joint album,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.10.7","language":"es","enabled_languages":["en","es","de","fr","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/posts\/9510"}],"collection":[{"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/comments?post=9510"}],"version-history":[{"count":3,"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/posts\/9510\/revisions"}],"predecessor-version":[{"id":9514,"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/posts\/9510\/revisions\/9514"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/media\/9511"}],"wp:attachment":[{"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/media?parent=9510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/categories?post=9510"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.garmento.net\/es\/wp-json\/wp\/v2\/tags?post=9510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}