{"id":6733,"date":"2017-06-26T11:40:24","date_gmt":"2017-06-26T15:40:24","guid":{"rendered":"https:\/\/www.garmento.net\/?p=6733"},"modified":"2017-07-07T10:46:06","modified_gmt":"2017-07-07T14:46:06","slug":"birkenstock-breezes-tuileries","status":"publish","type":"post","link":"http:\/\/www.garmento.net\/fr\/birkenstock-breezes-tuileries\/","title":{"rendered":"Birkenstock breezes into the Tuileries"},"content":{"rendered":"
\"birkenstock<\/div>\n
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Birkenstock breezes into the Tuileries<\/h1>\n
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By Godfrey Deeny<\/a> <\/span>\u00a0–\u00a0

<\/div>\n<\/div>\n

If any brand made an impact in Paris this past weekend it has to be Birkenstock, the venerable German shoemaker, which held a garden party and elaborate presentation that attracted the great and the good of men\u2019s fashion.<\/span><\/p>\n<\/div>\n

\u201cBasically, I am here to buy the drinks!\u201d quipped Olivier Reichert, CEO of Birkenstock, inside a custom-built wood and wrought iron pavilion inside the Tuileries, where models paraded the group\u2019s latest footwear.<\/span>
\n\u00a0<\/span>
\n\u201cThere are only two relevant places in the world to be present as a brand \u2013 New York and Paris. We cannot do anything in comparison to Chanel or Dior, no! Nor do people expect us to. So, our role is to create something like this; have a drink and let people see our huge variety,\u201d he explained.<\/span>
\n\u00a0<\/span>
\nBeside the models, one 40-meter-long table practically groaned with shoes; from their classic two-strap Arizona in silver, chrome and bashed gold metallics; or their fabled Boston clog revamped in glittery pewter; or coolest of all, their forward strap Gizeh Eva in scuba blues, reds and yellows.<\/span>
\n\u00a0<\/span>
\nBirkenstock has collaborated with such boldface names as Heidi Klum, though Reichert stressed that the Paris event did not presage a series of linkups with fashion icons.<\/span>
\n\u00a0<\/span>
\n\u201cWe are in the fashion as a backstage brand, where everyone wears Birkenstock \u2013photographers, hair and makeup, art directors,\u201d insisted the powerfully built Munich-born Reichert, who unusually for a German prefers rugby to football.<\/span>
\n\u00a0<\/span>
\nReichert is the first non-family member to manage Birkenstock, which was founded Johan Adam Birkenstock back in 1774. His heirs developed the first contoured insoles, and their cork footbed sandals became hugely popular after WW2 among returning soldiers due to their orthopedic support. Though the brand only really took off in the late 60s when Hippies and the Flower Power generation adopted the sandals as counter-culture symbols.<\/span>
\n\u00a0<\/span>
\nBirkenstock now sells just under 30 million pairs annually. Reichert said annual revenues are in excess of half a billion euros, and \u201cwe remain highly profitable.\u201d\u00a0 A decade ago annual sales were at just \u20ac120 million.<\/span>
\n\u00a0<\/span>
\nBased in Neustadt, across the Rhine from Bonn, Birkenstock manufactures practically everything in Germany, boasting over 3,800 employees.<\/span>
\n\u00a0<\/span>
\n\u201cWe are sold out for four years. Sold out!\u201d exclaimed the enthusiastic and massive German, who wore worn gray jeans, a fitted black shirt and a classic pair of Arizonas, albeit with sold gold buckles by goldsmith legend Patrick Muff.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Birkenstock breezes into the Tuileries By Godfrey Deeny \u00a0–\u00a0 June 26, 2017 If any brand made an impact in Paris this past weekend it has to be Birkenstock, the venerable German shoemaker, which held a garden party and elaborate presentation that attracted the great and the good of men\u2019s fashion. \u201cBasically, I am here to…<\/p>\n","protected":false},"author":1,"featured_media":6735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.10.7","language":"fr","enabled_languages":["en","es","de","fr","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/posts\/6733"}],"collection":[{"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/comments?post=6733"}],"version-history":[{"count":4,"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/posts\/6733\/revisions"}],"predecessor-version":[{"id":6740,"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/posts\/6733\/revisions\/6740"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/media\/6735"}],"wp:attachment":[{"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/media?parent=6733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/categories?post=6733"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.garmento.net\/fr\/wp-json\/wp\/v2\/tags?post=6733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}