{"id":8110,"date":"2017-09-12T11:44:51","date_gmt":"2017-09-12T15:44:51","guid":{"rendered":"https:\/\/www.garmento.net\/?p=8110"},"modified":"2017-09-13T15:30:44","modified_gmt":"2017-09-13T19:30:44","slug":"rubiks-colette-collaboration-sells-fast","status":"publish","type":"post","link":"http:\/\/www.garmento.net\/ru\/rubiks-colette-collaboration-sells-fast\/","title":{"rendered":"Rubik’s Colette collaboration sells out fast"},"content":{"rendered":"

Rubik’s Colette collaboration sells out fast<\/h1>\n

By\u00a0Sandra Halliday<\/a>\u00a0<\/span>\u00a0–\u00a0\u00a0

The Rubik\u2019s kidswear collection that launched in Paris destination boutique Colette last week has already sold out, license holder The Smiley Company said on Monday.
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The products debuted las part of an overall programme to turn the world\u2019s best-selling toy into a major lifestyle brand for tweens and teens and \u201cto celebrate the renaissance of geek culture.\u201d<\/span><\/p>\n

Smiley said the brand extension continues to grow through non-conventional Rubik\u2019s channels with Colette a key example of this.<\/span><\/p>\n

The\u00a0limited edition\u00a0line, which has been created by licensee Fabric Flavours, was sold out within days of\u00a0launching in the store on\u00a0rue Saint-Honor\u00e9 in Paris.<\/span><\/p>\n

Smiley CEO Nicolas Loufrani said: \u201cColette is one of the coolest concept stores in the world and it\u2019s a real sign of the demand for Rubik\u2019s in apparel that we have managed to get the products stocked [there]. It\u2019s even better news that they have managed to get it sold out so quickly, I\u2019m really encouraged by the fact that the consumers and retailers are excited by this brand extension.\u201c<\/span><\/p>\n

Smiley has strong connections with mid-to-higher-end labels and retailers through the many Smiley brand collaborations and this has clearly paid off in the Colette deal.<\/span><\/p>\n<\/div>\n

Courtesy of FashionNetwork.com All rights reserved.<\/span><\/p>\n<\/article>\n

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Rubik’s Colette collaboration sells out fast By\u00a0Sandra Halliday\u00a0\u00a0–\u00a0\u00a0September 11, 2017 The Rubik\u2019s kidswear collection that launched in Paris destination boutique Colette last week has already sold out, license holder The Smiley Company said on Monday. The products debuted las part of an overall programme to turn the world\u2019s best-selling toy into a major lifestyle brand…<\/p>\n","protected":false},"author":1,"featured_media":8114,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.10.7","language":"ru","enabled_languages":["en","es","de","fr","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/posts\/8110"}],"collection":[{"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/comments?post=8110"}],"version-history":[{"count":3,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/posts\/8110\/revisions"}],"predecessor-version":[{"id":8113,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/posts\/8110\/revisions\/8113"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/media\/8114"}],"wp:attachment":[{"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/media?parent=8110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/categories?post=8110"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/tags?post=8110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}