{"id":8208,"date":"2017-11-06T14:10:05","date_gmt":"2017-11-06T19:10:05","guid":{"rendered":"https:\/\/www.garmento.net\/?p=8208"},"modified":"2017-11-06T14:12:56","modified_gmt":"2017-11-06T19:12:56","slug":"us-retail-decline-hobbles-armour-results-regions-grow","status":"publish","type":"post","link":"http:\/\/www.garmento.net\/ru\/us-retail-decline-hobbles-armour-results-regions-grow\/","title":{"rendered":"US retail decline hobbles Under Armour results, all other regions grow"},"content":{"rendered":"<div class=\"fg-article__meta\" style=\"text-align: left;\">\n<h1>US retail decline hobbles Under Armour results, all other regions grow<\/h1>\n<p><span style=\"font-size: 8pt;\"><span class=\"fg-article__author\">By\u00a0Olivier\u00a0Guyot\u00a0<\/span>\u00a0&#8211;\u00a0\u00a0<\/span><time class=\"fg-article__date\" datetime=\"2017-11-03T11:09:57-05:00\"><span style=\"font-size: 8pt;\">November 3, 201<\/span>7<\/time><\/p>\n<div class=\"actions fg-article__actions\"><button class=\"picto-news-zoom-out fg-article__action\" title=\"Decrease text size\"><i class=\"fa fa-search-minus\"><\/i><\/button>\u00a0<button class=\"picto-news-zoom-in fg-article__action\" title=\"Increase text size\"><i class=\"fa fa-search-plus\"><\/i><\/button>\u00a0<button class=\"picto-print fg-article__action palm--hidden\" title=\"Print\"><i class=\"fa fa-print\"><\/i><\/button><\/div>\n<\/div>\n<div class=\"content line fg-article__content\">T<span style=\"font-size: 14pt;\">he quarter closed at the end of September was a particularly troubled one for Under Armour. The US <\/span>sport<span style=\"font-size: 14pt;\"> apparel brand, which boomed in recent years, has been dealing with the consequences of the retail crisis currently hitting the USA.<\/span><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/www.garmento.net\/wp-content\/uploads\/2017\/11\/31d2.jpg\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-8209 size-full\" src=\"https:\/\/www.garmento.net\/wp-content\/uploads\/2017\/11\/31d2.jpg\" alt=\"\" width=\"650\" height=\"427\" srcset=\"http:\/\/www.garmento.net\/wp-content\/uploads\/2017\/11\/31d2.jpg 650w, http:\/\/www.garmento.net\/wp-content\/uploads\/2017\/11\/31d2-600x394.jpg 600w, http:\/\/www.garmento.net\/wp-content\/uploads\/2017\/11\/31d2-300x197.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/a><\/div>\n<div>\n<article>\n<div class=\"content line fg-article__content\">\n<p><span style=\"font-size: 14pt;\">In the latest quarter, Under Armour&#8217;s revenue fell by 4.5% to $1.4 billion (\u20ac1.2 billion). In North America, sales were down 12.1%, to $1.08 billion. EMEA <\/span>sales on the other hand<span style=\"font-size: 14pt;\"> grew by nearly 22%, reaching close to $128 million. Asia-Pacific sales were up 52% to $130 million, and in Latin <\/span>America<span style=\"font-size: 14pt;\"> they rose 33% to nearly $47 million. The connected fitness business is also on the up, growing by nearly 16% to $23 million.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">But it is Under Armour&#8217;s operating income that is floundering. The brand explained that the downturn is linked to the ongoing North American restructuring, as its operating income lost nearly 69%, falling to $62.2 million. A 102% operating income growth in the EMEA region allowed Under Armour to generate a $17 million result there, and the brand also posted increases of 26% and 3% respectively in Asia-Pacific (worth $34 million) and Latin America (-$10 million). The loss <\/span>being<span style=\"font-size: 14pt;\"> made on connected fitness instead worsened, and is now $44.6 million.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">To fight the slump, which is expected to continue in the next few months, Under Armour relies on new product launches, such as the Curry 4 shoe or, in the running segment, which the brand regards as its main growth opportunity, on the launch of the new HOVR shock-absorber system. The latter also features digital sensors, targeting the connected <\/span>sport<span style=\"font-size: 14pt;\"> segment. Under Armour&#8217;s senior management team, led by Kevin Plank, is convinced the brand still has a strong growth potential. For example, only about 20% of its business comes from footwear, compared to about 50% for its competitors.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Under Armour is also busy <\/span>analysing<span style=\"font-size: 14pt;\"> consumer <\/span>behaviour<span style=\"font-size: 14pt;\">, exploiting its connected <\/span>sport<span style=\"font-size: 14pt;\"> services and apps, and combining their data with a more classic survey carried out wit<\/span>h nearly 20,000 consumers. The study should allow Under Armour to better identify its customers, and perhaps bounce back to growth in 2018.<\/p>\n<\/div>\n<p class=\"fg-article__copyrights\" style=\"text-align: right;\"><span style=\"font-size: 8pt;\">Courtesy of \u00a9 2017 FashionNetwork.com All rights reserved.<\/span><\/p>\n<\/article>\n<div class=\"line\">\n<div class=\"social-widgets black line\">\n<div id=\"fb-root\" class=\" fb_reset\" style=\"text-align: right;\">\n<div><span style=\"font-size: 8pt;\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"addthis_toolbox fg-article__socials\" style=\"text-align: right;\"><span style=\"font-size: 8pt;\">\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>US retail decline hobbles Under Armour results, all other regions grow By\u00a0Olivier\u00a0Guyot\u00a0\u00a0&#8211;\u00a0\u00a0November 3, 2017 \u00a0\u00a0 The quarter closed at the end of September was a particularly troubled one for Under Armour. The US sport apparel brand, which boomed in recent years, has been dealing with the consequences of the retail crisis currently hitting the USA.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.10.7","language":"ru","enabled_languages":["en","es","de","fr","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"es":{"title":false,"content":false,"excerpt":false},"de":{"title":false,"content":false,"excerpt":false},"fr":{"title":false,"content":false,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"_links":{"self":[{"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/posts\/8208"}],"collection":[{"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/comments?post=8208"}],"version-history":[{"count":3,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/posts\/8208\/revisions"}],"predecessor-version":[{"id":8212,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/posts\/8208\/revisions\/8212"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/media\/8209"}],"wp:attachment":[{"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/media?parent=8208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/categories?post=8208"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.garmento.net\/ru\/wp-json\/wp\/v2\/tags?post=8208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}