{"id":9904,"date":"2019-12-26T13:12:00","date_gmt":"2019-12-26T18:12:00","guid":{"rendered":"http:\/\/www.garmento.net\/?p=9904"},"modified":"2019-12-26T13:14:18","modified_gmt":"2019-12-26T18:14:18","slug":"active-collectives-january-2019-edition-in-anaheim-calif","status":"publish","type":"post","link":"https:\/\/www.garmento.net\/ru\/active-collectives-january-2019-edition-in-anaheim-calif\/","title":{"rendered":"Active Collective\u2019s January 2019 edition in Anaheim, Calif."},"content":{"rendered":"

\"\"<\/a><\/p>\n

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The Year in Trade Shows<\/h2>\n<\/div>\n
\n

By\u00a0Dorothy Crouch<\/a>\u00a0| Thursday, December 19, 2019<\/span><\/p>\n<\/div>\n

During the 2019 trade-show circuit, some event producers scaled down while others expanded their programs or teamed up through collaborations that would entice attendees to get down to business. From coast to coast, apparel-industry trade-show producers planned changes or were forced to alter their programs due to unforeseen weather patterns or shifts in attendee demand.<\/p>\n

The January schedule was off to a bright, sunny beginning for show producer\u00a0Emerald Expositions<\/b>\u00a0with\u00a0Swim Collective<\/b>\u00a0and\u00a0Active Collective<\/b>\u00a0at Anaheim, Calif.\u2019s\u00a0Anaheim Convention Center<\/b>\u00a0and Surf Expo at the Orlando, Fla.,\u00a0Orange County Convention Center<\/b>. While the August editions of Swim Collective and Active Collective proved successful, the September installment of Surf Expo was canceled due to fierce weather from Hurricane Dorian. Dangerous weather also forced the closures of\u00a0Waterfest\u00a0<\/b>and the\u00a0Imprinted Sportswear Show<\/b>, which was scheduled to run concurrently with Surf Expo. Following the cancelations of these Emerald events, the company announced on Sept. 18 that Nikki Houston Duroe would lead Surf Expo as show director.<\/p>\n

One show that saw a lot of movement in 2019 was the streetwear-centric\u00a0Agenda<\/b>. With its consumer-facing show\u00a0Agenda Festival\u00a0<\/b>canceled by\u00a0ReedPop<\/b>, the show\u2019s producer and a division of\u00a0Reed Exhibitions<\/b>, the trade-focused event also saw a number of changes. Following a move that led Agenda to host its February trade show in downtown Las Vegas, the event returned to the\u00a0Sands Expo & Convention Center<\/b>\u00a0for its August run. In December, Reed Exhibitions sold the brand to Toronto-based\u00a0AZTQ Corp.<\/b>\u00a0after producing the show for six years. Despite this change, the new parent company retained Show Director Tony Shellman, who has fulfilled the role since July 2018.<\/p>\n

\u201cIt\u2019s back to basics,\u201d Shellman told\u00a0California Apparel News<\/i>. \u201cWe\u2019re building a show where brands can create dollars and cents. People will be able to enjoy themselves. But they will be able to get some work done.\u201d<\/p>\n

During the August edition of the Las Vegas trade shows, which feature events hosted by\u00a0Informa Markets<\/b>\u2019\u00a0MAGIC<\/b>\u00a0brand,\u00a0Liberty Fairs<\/b>, Agenda,\u00a0Offprice<\/b>,\u00a0IFJAG,<\/b>\u00a0and\u00a0WWIN<\/b>, a newcomer offered an alternative to the larger events that dominate. Launched by Gerry Murtagh,\u00a0CALA Las Vegas\u00a0<\/b>provided a more intimate setting for buyers to enjoy a boutique trade-show experience.<\/p>\n

\u201cWhat was going to be a 20-minute stop turned into two hours, and there are good lines here that people should be aware of,\u201d said Jill Elliott, owner of the Fredericksburg, Texas, shop\u00a0Haberdashery<\/b>. \u201cI anticipated writing one line and leaving, but I wrote three lines from one exhibitor, I wrote\u00a0Ronen Chen<\/b>\u00a0and another line from India, and I haven\u2019t finished.\u201d<\/p>\n

The performance-and-active segment saw a healthy amount of expansion through new show launches and collaborations. A joint venture by\u00a0Premi\u00e8re Vision Sport<\/b>\u00a0and\u00a0The Northwest Materials Show\u00a0<\/b>afforded greater options for attendees seeking a one-stop-shopping option for athletic apparel and footwear. The new show was hosted at the\u00a0Oregon Convention Center<\/b>\u00a0in Portland in August.<\/p>\n

\u201cWe attracted brands from all over the world\u2014Lacoste<\/b>,\u00a0Lululemon<\/b>,\u00a0Columbia<\/b>,\u00a0Nike Swim<\/b>,\u00a0Perry Ellis<\/b>,\u00a0Hannah Anderson<\/b>,\u00a0Brooks Running<\/b>,\u00a0Skechers<\/b>\u00a0and\u00a0Deckers<\/b>,\u201d Hisham Muhareb, founder of The Material Show\u2019s parent company,\u00a0American Events, Inc.<\/b>, said. \u201cA lot of brands are looking to get away from plastics and petrol materials toward more-sustainable and eco products such as foam from algae.\u201d<\/p>\n

Reed Exhibitions, the United Kingdom-based show producer, launched its Pacific Northwest edition of\u00a0Functional Fabric Fair\u2014powered by Performance Days\u00a0<\/b>at the Oregon Convention Center in October. The performance-specific trade show was introduced to provide an intimate atmosphere in which active brands could focus on forging supply-chain partnerships that speak to their apparel category.<\/p>\n

\u201cIt was exciting because it was focused on performance textiles. Performance Days in Munich have adopted that model very successfully, and now we have our own performance-textile show in the States,\u201d said David Parkes, founder of the Red Bank, N.J.\u2013headquartered performance-textile manufacturer\u00a0Concept iii<\/b>. \u201cThe performance-textile industry needs a show of this nature. The outdoor and active industries are huge industries in the States. When you look at brands like\u00a0Patagonia<\/b>,\u00a0The<\/b>\u00a0North Face<\/b>,\u00a0Adidas,\u00a0<\/b>and Lululemon\u2014it\u2019s huge.\u201d<\/p>\n

As summer began to wind down,\u00a0Outdoor Retailer<\/b>\u00a0announced the cancelation of its November\u00a0Winter Market<\/b>. On Aug. 21, Outdoor Retailer revealed the merger of its Winter Market and\u00a0Snow Show<\/b>\u00a0as a Jan. 29\u201331 event to be held in Denver.<\/p>\n

\u201cWhen we positioned Winter Market at the front of the buying season, it was in response to our community,\u201d Marisa Nicholson, Outdoor Retailer\u2019s senior vice president and show director, said in a statement at the time. \u201cThrough ongoing feedback, it has become clear that one combined winter show in January will best support brands, retailers and reps, leading to greater value for all in attendance.\u201d<\/p>\n

As the winter-sports season arrived, more news in this market made headlines when the Park City, Utah, nonprofit trade association\u00a0Snowsports Industry America\u00a0<\/b>announced its acquisition of two consumer-focused shows. On Nov. 15, the organization announced that it had acquired the Boston and Denver editions of the\u00a0Ski & Snowboard Expo\u00a0<\/b>from\u00a0BEWI Productions, Inc.\u00a0<\/b>A focus on a consumer-based approach falls in line with an apparel-industry trend for emerging brands to favor an initial direct-to-consumer business approach.<\/p>\n

\u201cConsumer expos create experiential and direct interactions with winter-sports enthusiasts and potential enthusiasts,\u201d SIA President Nick Sargent said at the time of the acquisition. \u201cThese expos are intended to benefit suppliers, specialty retailers, and all industry stakeholders equally. We look forward to building on the legacy and tradition that the BEWI shows have come to represent while unveiling a new, modern, consumer-oriented approach to this celebration of winter.\u201d<\/p>\n

Courtesy of Apparel News Report<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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